BC Marketing Solutions

Be a Part of these Trending Practices

BC Marketing Solutions has constructed a list of trending business actions that gathered momentum in the past year that you can incorporate for this year. If you’re new to the business game, this is the perfect time to build these practices into your strategy or if you already have a business, it’s never too late to incorporate these ideas. Either way, we’re here for business consulting to help you figure out how you can capitalize on these opportunities.

Sustainable Practices

The focus for environmentally conscious brands is trending. Studies have shown that consumers are wanting a brand that is environmentally conscious. They’re even willing to switch from products and services they’re currently using to a brand that is more sustainable. Furthermore, when asked over half of people searching for a job preferred to work for a company that implemented sustainable practices. Environmentally conscious decisions bring an irrefutable intrinsic value for both consumers and your work team.

This information gives you an opportunity to create an ethical business plan or revamp your current business model to utilize sustainable practices. By doing so, you’re proving to consumers you hear their want and not only that, you’re willing to meet their want.

It’s not enough to just be a business in today’s society, we need continuously strategize on how to create responsible business practices. This could look like changing certain products in your store, re-evaluating your infrastructure, determining if your distribution has the lowest carbon foot-print possible, waste reduction, or using hybrid online platforms.

Consumers want Digital

Even before the pandemic online shopping was on the trend. After the pandemic e-commerce stores really became the big trend. Most businesses today offer an online platform to shop, order products, or book services.

This brings us to hybrid business tactics. If you have a brick and mortar store, you can still keep it or set one up. But, you have an opportunity to incorporate digital platforms to increase lead generation or hold retention rate. A hybrid tactic may look like grocery stores including home delivery or curbside pickup via website or app. For other brick and mortar stores this may look like getting your inventory online for e-commerce shopping. The hybrid approach blends physical locations with a virtual presence. This can be done to an already established business or a new one.

Virtual Tip:

When creating a website or app, consumers want a seamless experience. This means they’ll want to be able to navigate your website, search items, shop, add to cart, and checkout with ease.

Contactless Payment

Payment methods are changing and consumers expect more payment options. As a business owner you can prepare for these interactions by choosing the correct point of sales system (POS) for your company. There is also an increase of buy now pay later options for e-commerce shopping. The option to be able to use mobile applications for payment is another solution that consumers love. This raises conversion rates when checking out of digital platforms. Another popular payment option that might work for your business is subscription plans for services. There are a number of businesses today that successfully incorporate monthly packages to their services or goods.

Benefits from Incorporating Subscriptions:

Subscriptions can be a great tool to utilize in your business’s strategy because it helps promote retention as well as helps with future forecasting. When people unsubscribe an automation can be setup for them to say why. Even though it’s a negative that they’re unsubscribing, this gives you an opportunity to use their feedback to improve your business practices.

Create a Connection

I think we can all agree that the past couple of years have been difficult with the pandemic and moving forward has became more normal. However, it has still left consumers feeling distressed. This has led them to search for not only high end products and service but also companies that are more empathetic and personal. Consumers want a company they can resonate with.

Forming a connection with consumers has never been easier. There are a number of social media platforms to choose from. The biggest tip BC Marketing Solutions can offer our clients when choosing which social media platforms to use is to think about which one your audience would be on. Then content creation that cultivates a positive personalized message can be posted. Social media also benefits your company in the form of engagement with consumers. As they reply to your posts, this gives an opportunity to interact with consumers which will give them the overall validation of being heard and ultimately valued.

Social Media Tips:

When creating content make sure to align your business with the audience. It’s important to make sure you’re on the correct platform and reaching out to your audience. To hold an audience’s attention remember to implement 70% of your posts as entertainment. If you need help figuring out which platform or how to create content that aligns with both you and your audience contact us for help. We’re here for you every step of the way.

Local Businesses

It may sometimes feel intimidating to be a small local business. However, small can be quite mighty. There has been concrete proof that consumers have shown loyalty to local businesses during the strife of the pandemic and will continue to show them support in the years to come.

Local businesses can touch on all of the tactics we discussed today in this article. They can utilize that they’re a more sustainable choice because consumers going to them instead of ordering from somewhere further are lowering the carbon foot-print, they can capitalize on how they’re keeping resources within the community, they can do community outreach/networking projects, they can benefit from hybrid platforms, and they can create extra special content creation since they know the people in their communities the best.

Make the Change

Your flexibility to adapt is going to determine how much of a competitive edge your company has. Whether your business is big or small it faces many challenges and we’re ready to help you arise to the occasion. If you need help mapping out a strategy that incorporates key concepts from this article or need other ideas, contact us for your complimentary discovery meeting.

Schedule your Discovery Meeting

All discovery meetings are completely complimentary. This is a time designated for us to get to know your business’s mission, challenges, and goals. BC Marketing Solutions wants to map out the best plan of action for you.

Hello 2023!

As we leave 2022 behind, we shift into a new year. Which means it’s time to get ready to adapt to consumer trends for this year. As business owners and entrepreneurs, we not only have to have willingness to shift with market changes but make the preparations to lead those changes. This might leave you asking yourself, how can I create a new strategy to boost sales this year? Don’t worry, we’re here to help you answer that question.

We can all agree that the pandemic disrupted normal business. We’re still feeling the effects of the pandemic and it has concretely changed how we conduct business. We’ve found that it’s crucial in today’s world to use a hybrid marketing strategy that incorporates digital marketing.

Seamless Interaction Matters

Now is the time to focus on creating seamless marketing. There are two benefits to doing so. Firstly, we’re providing branding to consumers which fosters a growth of trust and begins your journey of positive customer relationships.

Secondly, we can take this one step further to customer satisfaction. When we begin to utilize seamless integrations we have a higher chance of increasing the conversion rate. There’s nothing more stressful to a new consumer when they click on a website and cannot figure out how to add products to their online cart or purchase products. Unfortunately, if the consumer cannot figure out how to navigate your online presence quickly, they’ll bounce to another site to make the purchase. So not only have you lost the sale, you also risk breaking trust with this consumer for future sales.

This is why we can’t stress enough the importance of choosing the right point of sales system (POS) from the get go. If you’re having issues finding the right POS for you, please reach out to us. We’re more than happy to help you find what works best for you and your business.

Being Relatable

Digital marketing has changed the way that consumers shop. For the first time, smaller businesses have the opportunity to compete with large scale businesses in a more competitive way, content creation. This gives you an opportunity to connect your business to consumers in a one on one way.

When you create content that is relatable, consumers identify with your brand and products. It begins to cultivate a special type of relationship that leaves consumers feeling validated. You’ll also have an increased likely hood of attracting more consumers to interact and engage with your social media. This can encourage other consumers to choose your product as well.

With reoccurring relatable content, you’re able to increase the return rate of sales from consumers through interacting with them throughout the sales cycle. This puts focus on life time value customers.

How can we do this:

• Website
• Social Media Platforms
• Email Marketing
• Text Marketing

Personalization Matters

Communicate with the correct audience. You might have the best product or service in your industry. But if you’re communicating to the wrong market, you’ll still be losing out on sales. Are you marketing on the correct platform? We help you understand your audience and where they’re located. This way we hit the target each time.

Once we know where your audience is, we need to dive a little deeper and create content that resonates with your audience. Your message and how you communicate matters. Where we see businesses go wrong is when they decide, “this business is mine and I’ll run it how I want to.”

You are completely correct, it is your business and you may choose to run it however you would like to. This doesn’t mean it’s the best business practice. We encourage our clients collaborate with us to create dynamic content that isn’t just what we like but incorporates analytics and consumer responses to better resonate with our audience.

When we do this, we further realize our customers wants, needs, and expectations. We then take all of this information to create brand content that will deepen our connection in our customer relationship. It also provides us with the opportunity to create personalized marketing.

Online Sales

Sales have ultimately changed. If you look at the industry today, more and more consumers want to engage with self-services. This means they want to be able to shop independently. This takes away from human interaction. That’s why your digital marketing branding is so critical. It’s ultimately what creates trust with your consumer.

More than 80% of consumers today prefer to shop independently. Does your business meet this need? If not, schedule your complimentary discovery meeting so we can help you meet this crucial need.

Schedule a Discovery Meeting

All discovery meetings are completely complimentary. This is a time designated for us to get to know your business’s mission, challenges, and goals. BC Marketing Solutions wants to map out the best plan of action for you.

How is your Advertising Working For You?

Let’s go over your ideas behind digital marketing. Maybe you’re wondering why you’re not getting the desired results from your website, media campaigns, paid or organic links. In this article, we go over some of the dos and don’ts of digital marketing. BC Marketing Solutions’ goal is to help you prepare for success. Remember good digital marketing is integrative, implements strategy, and has many moving pieces. How are you utilizing your digital marketing to create growth and higher revenue?

Website Do’s

When starting digital marketing a big do that we recommend is have a website. A website is an amazing way to demonstrate that you’re a legitimate business when you’re networking with other company owners, representatives, or potential customers. It’s a modern day business card. If you’re in the service industry, it lets others know vital information about you and how to schedule services or if you’re in retail it provides a platform to quickly sell goods. Do you see a running theme? A website helps you successfully ensure conversions. 

Not only that, it is a great tool to stay connected with your current clientele. Life time value with current customers is vital to strong business growth. You want a platform where you can efficiently stay connected and continuously grow more connections. Customers will be able to stay up to date on your company’s current news, deals, or join your email marketing all from visiting your website.

We love websites because a properly created one gives your business a strong digital marketing foundation that connects all of your marketing into one place. Furthermore, we utilize it as an integrative tool in our digital marketing strategies. We don’t build your website just to sit. It should be an active member in your digital marketing funnels. 

Create Opportunities

Missed opportunities can happen when websites aren’t setup correctly or if you don’t have one. Poorly setup websites or non-existing ones are missed opportunities, which end up looking like missed connections, poor customer service, loss of conversions, and overall poor business growth.

Do Create a Strong Digital Foundation

Do use your website as a digital foundation. It is a powerful way to communicate and depending on how you use it, it can be a vigorous tool which is continuously bringing in traffic. This can be through paid or organic leads. You need all the leads you can get to maximize conversion rates. So let’s think about the traffic coming in. How are you creating a healthy traffic flow? 

You’ll find that you do want to use your website for integrative media campaigns that are going to go on other platforms such as social media or Google searches. We can take this one step further by creating tailored campaigns that lead back to dynamic landing pages on your website to consistently engage your audience. 

Keep your Audience’s Attention

The do portion of your website really pushes how dynamic of a tool your website is through integration. Don’t lose out on this by losing the attention of your audience. So many times when websites just sit, they don’t rank as high on Google so they’re not pulled up in searches. 

Or another dreaded way to lose the attention of your audience is to have a website that isn’t optimized. You do want a website that is optimized for various interfaces, think about audience experience. How are they experiencing your message, is there a clear call to action? Can they navigate your website with ease? Do they understand the message? Don’t lose your audience over unclear communication. This includes how information is written, displayed or how a call to action is created. 

Additional Information

This article is just the tip of the iceberg for creating a good website. If you have started to do some of our dont’s or want help including our strategy dos into your website please email us. If you have further questions about more website dos and how to create a dynamic website that you’ll be able to use as your digital marketing foundation please set up a discovery meeting by emailing us or filling out the contact form below. All discovery meetings are complimentary, we can’t wait to hear from you.

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Consistency is Key

New businesses are exciting. We often want to hit the ground running, who are we kidding, we want to sprint right out of the gate. The excitement is so exhilarating we start doing action after action as quickly as possible. But have you thought about how these actions build and integrate with each other? Is your business persona, mission, goals, and customer interaction aligning? Are you sending a clear message to perspective customers? Or has your message been lost in translation?

All of these questions are important to answer because through our actions we start to develop trust with the public and our customers. Right from the start new businesses want to earn loyalty and focus on lifetime value. The goal isn’t to survive, it’s to thrive. To reach this you need to establish clear objectives and actions that continuously bring you closer to achieving your goals. Business isn’t a sprint, it’s a marathon. How is each action, such as a sale, a social media post, or in anything you’re putting out there aligning with your business? 

Your objectives and goals may look like number of impressions, conversions, meeting metrics, etc. We can help you break down the objectives to ensure you smash your goals. Let’s focus on realistic targets that drive us to the destination you’d like to be. We can accomplish this by creating dynamic advertising based off of your unique analytics. 

When you ensure you’re aligning all of your actions across various digital media platforms, you develop a persona that customers and the public can come to know and trust. This work is part of building brand awareness. Over time the consistency becomes apparent and creates a solid business that customers can trust. You become identifiable from ads, your goods, or services and become sought out. 

Map it Out

Maybe you’re starting a new business or you decided it’s a new year and time to up the ante for your current business. It’s time to set your objectives for the year. If you need help mapping out these objectives and goals to build stronger brand awareness, please reach out to us at BC Marketing Solutions. All of our consultations are completely complimentary. During this time, we focus on discovering where you’d like to see your business go, multi-level objectives, ultimate goals, and how we can put a plan together to achieve them. Let us help you build your brand. 

Schedule a Discovery Meeting