Hello 2023!
As we leave 2022 behind, we shift into a new year. Which means it’s time to get ready to adapt to consumer trends for this year. As business owners and entrepreneurs, we not only have to have willingness to shift with market changes but make the preparations to lead those changes. This might leave you asking yourself, how can I create a new strategy to boost sales this year? Don’t worry, we’re here to help you answer that question.
We can all agree that the pandemic disrupted normal business. We’re still feeling the effects of the pandemic and it has concretely changed how we conduct business. We’ve found that it’s crucial in today’s world to use a hybrid marketing strategy that incorporates digital marketing.
Seamless Interaction Matters
Now is the time to focus on creating seamless marketing. There are two benefits to doing so. Firstly, we’re providing branding to consumers which fosters a growth of trust and begins your journey of positive customer relationships.
Secondly, we can take this one step further to customer satisfaction. When we begin to utilize seamless integrations we have a higher chance of increasing the conversion rate. There’s nothing more stressful to a new consumer when they click on a website and cannot figure out how to add products to their online cart or purchase products. Unfortunately, if the consumer cannot figure out how to navigate your online presence quickly, they’ll bounce to another site to make the purchase. So not only have you lost the sale, you also risk breaking trust with this consumer for future sales.
This is why we can’t stress enough the importance of choosing the right point of sales system (POS) from the get go. If you’re having issues finding the right POS for you, please reach out to us. We’re more than happy to help you find what works best for you and your business.
Being Relatable
Digital marketing has changed the way that consumers shop. For the first time, smaller businesses have the opportunity to compete with large scale businesses in a more competitive way, content creation. This gives you an opportunity to connect your business to consumers in a one on one way.
When you create content that is relatable, consumers identify with your brand and products. It begins to cultivate a special type of relationship that leaves consumers feeling validated. You’ll also have an increased likely hood of attracting more consumers to interact and engage with your social media. This can encourage other consumers to choose your product as well.
With reoccurring relatable content, you’re able to increase the return rate of sales from consumers through interacting with them throughout the sales cycle. This puts focus on life time value customers.
How can we do this:
- Website
- Social Media Platforms
- Email Marketing
- Text Marketing
Personalization Matters
Communicate with the correct audience. You might have the best product or service in your industry. But if you’re communicating to the wrong market, you’ll still be losing out on sales. Are you marketing on the correct platform? We help you understand your audience and where they’re located. This way we hit the target each time.
Once we know where your audience is, we need to dive a little deeper and create content that resonates with your audience. Your message and how you communicate matters. Where we see businesses go wrong is when they decide, “this business is mine and I’ll run it how I want to.”
You are completely correct, it is your business and you may choose to run it however you would like to. This doesn’t mean it’s the best business practice. We encourage our clients collaborate with us to create dynamic content that isn’t just what we like but incorporates analytics and consumer responses to better resonate with our audience.
When we do this, we further realize our customers wants, needs, and expectations. We then take all of this information to create brand content that will deepen our connection in our customer relationship. It also provides us with the opportunity to create personalized marketing.
Online Sales
Sales have ultimately changed. If you look at the industry today, more and more consumers want to engage with self-services. This means they want to be able to shop independently. This takes away from human interaction. That’s why your digital marketing branding is so critical. It’s ultimately what creates trust with your consumer.
More than 80% of consumers today prefer to shop independently. Does your business meet this need? If not, schedule your complimentary discovery meeting so we can help you meet this crucial need.
Schedule a Discovery Meeting
All discovery meetings are completely complimentary. This is a time designated for us to get to know your business’s mission, challenges, and goals. BC Marketing Solutions wants to map out the best plan of action for you.